Meta Ads — All Clients

AI Notes: Fiber Sales Meta is a machine — 272 leads at under $19 each. CPM of $23 and CPC of $1.11 are excellent. 46 messaging connections + 732 landing page views. This is the best-performing Meta account in the entire portfolio. No changes needed — this is crushing it.

AI Notes: Strong performance — 50 leads at $14.37 each. Also driving 12 purchases and 718 video views. CPM of $25.81 is reasonable for healthcare. The account is well-optimized with good engagement (1,231 page engagements).

AI Notes: Global Staffing's Meta is expensive — $159/lead is very high. CPM of $70 is steep, suggesting narrow targeting. Only 2 leads on $319 spend. 73 landing page views and 297 video views. The targeting or creative may need rework. Note: their Google Ads is completely inactive, so Meta is their only ad channel right now.

AI Notes: Sensual Extensions is driving actual purchases on Meta — 5 purchases at $28.35 each. CPM is high ($78.61) but for an e-commerce brand driving sales, what matters is ROAS. If average order value is above $50, this is profitable. Need to track revenue to confirm.

AI Notes: Sky Spaces getting 7 leads at $17.34 each on Meta — solid for office space. 185 landing page views and good CTR. CPM of $15.78 is very reasonable. This is performing well and could be worth scaling.

AI Notes: Go Life Safety's Meta is underperforming — 1 lead on $101 spend. CTR is decent (3.74%) and CPC is extremely cheap ($0.32), but leads aren't converting. 191 landing page views from 315 clicks is a 61% landing page view rate — the landing page may not be optimized for BDA/fire safety lead capture.

AI Notes: Teachertainment Meta is doing surprisingly well — 6 purchases at $14.27 each, plus 4 leads and 11 add-to-carts. CPC of $0.25 is incredibly cheap. 196 landing page views. This outperforms their Google Ads significantly. Worth scaling Meta budget here while Google Ads gets fixed.

AI Notes: Dave's Meta is expensive — 1 lead on $75 spend. CPM of $25.95 is reasonable but conversion rate is terrible. Only 2 landing page views from 28 link clicks means the landing page isn't loading or the links are broken. Need to verify URLs in the ad creative.

AI Notes: Teledial is unreal — 119 leads at $0.53 each. CPM is just $0.85 which is almost unheard of. This is likely an engagement/messaging campaign optimized for volume. 74K impressions on $63 spend. The leads may be lower quality at this price point, but the volume is insane. 11 messaging conversations started. This is worth celebrating and potentially replicating the strategy for other clients.

AI Notes: Tim Wright's Meta spend is minimal ($15/week) with 0 leads. 45 landing page views and 122 video views. Budget is too low to generate meaningful results for a law firm. Either increase budget significantly or pause and focus on Google (which is performing much better at $21/conv).

AI Notes: Melleka's own Meta ads are barely running — $6 spend, 0 leads. This is likely the AI Google Ads Manager campaign at minimal budget. CPC is very cheap ($0.24) but budget is too low to generate leads. Worth increasing if the creative and landing page are ready.

AI Notes: GGIS Meta is an engagement machine — 25% CTR, $0.02 CPC, 3,983 landing page views on just $87 spend. 6,517 video views. This is likely a video/content campaign driving massive awareness. No lead form conversions tracked, but the traffic volume is extraordinary. If they have a retargeting pixel set up, this is feeding a huge remarketing pool.